• We Love Writing

    Mind and Becoming is an independent publishing studio and a concept store for writing.
    We created a practical writing guide designed to help you start writing. It sits at the heart of A Date with a Notebook™, our original writing collection.
    We also select writing sets, stationery and carefully chosen objects for those who love to write, reflect, create and surround themselves with beautiful, well-made things.

    Simple pages. Quiet guidance. Space to think.

  • What We Believe

    We believe writing can help you bring order to your thoughts and give a name to your deepest emotions.
    We believe the objects you choose to surround yourself with can quietly influence how you think, write and spend your time.
    Our mission is to give you a place to begin and create a space where writing and reflection can become part of everyday life.

  • The meaning behind our name

    Mind
    Mind is what you carry within you at this moment: your thoughts, memories, emotions and the questions that stay with you.
    Becoming
    Becoming is the ongoing process of change, shaped by your experiences, choices, relationships and the way you respond to what life brings.
    It is not automatically progress, and it does not always take you in a direction you would consciously choose. Paying attention to how you are changing allows you to consider what you want to carry forward, what you need to question and what you may be ready to leave behind.
    For Mind and Becoming, the value lies not in change for its own sake, but in becoming more aware of the person you are becoming and the life your choices are shaping.

    Mind and Becoming
    Mind and Becoming exists in the space between these two ideas: what you recognise within yourself and the person you continue to become over time.

  • What we offer

    A Date with a Notebook™
    Our original collection for anyone who wants to begin or return to writing, even when they do not know where to start or feel they have little time.
    At the heart of the collection is Una pagina alla volta – Una guida essenziale per tenere un diario, the Mind and Becoming book featuring 36 Writing Moments.
    The collection pairs it with notebooks, pens and carefully chosen details to offer a simple, tangible place to begin.
    Writing Sets
    Coordinated notebook and pen sets carefully selected to make writing part of everyday life, whether chosen as a gift or for yourself.
    Puzzles & Creative Kits
    Illustrated puzzles and paint-by-numbers kits chosen to invite you to slow down, clear your mind and devote a little time to creativity.
    Bags & Accessories
    Tote bags, shoulder bags, maxi bags, clutches and pouches selected for carrying notebooks, books and the things you want close at hand. Practical, well-made pieces that make room for writing and reading beyond the desk.
Woman in a white robe sitting in a chair with a neutral background

About Daniela

My name is Daniela.

For eighteen years, I worked in leadership and compliance roles across the UK and Europe.

In 2019, my manager suggested I train as a coach, recognising my ability to listen to people and support their development. I discovered that how people think, grow and navigate change fascinated me just as much as how organisations work.

After gaining my first qualification as a Personal and Business Coach, I launched a programme dedicated to developing female talent within my company.

During the pandemic, my coaching work took on a deeper meaning. I felt the need to understand human behaviour more fully. So, while continuing to work, I began studying Psychology at the University of Essex. In 2025, I graduated with First Class Honours.

Along the way, after ten wonderful years in London, I returned to Italy and began working as a coach for an American company.

It was during this period that I started writing.

I wanted to explore what it means to begin again: that moment when something within you shifts and you realise it is time to move in a different direction. It is a theme that has stayed with me through every change in my life.

Mind and Becoming grew from the desire to shape those pages into a creative project of my own: books, guides and tools to help people who want to write find a place to begin.

No programme. No method. Just a carefully considered starting point, with space to think, reflect and find your own words.

A Date with a Notebook™ is that starting point. At its heart is our original guide to keeping a journal, with 36 guided writing moments, accompanied by the tools to begin, one page at a time.

Today, Mind and Becoming is a concept store for writing, with an independent publishing studio at its core. Alongside our own publications, I select stationery and thoughtfully designed, well-made objects for people who love to write, read and create.

There is still so much to create. But this is where we begin.