This began with a simple observation.

Most people do not need more advice. They need a quieter place to think and a way to begin again.
Mind and Becoming is an independent publishing studio and concept store dedicated to personal writing. We create books, guides, and writing tools for the woman who wants to write and is looking for a quiet, structured place to do it. Some become guided writing sets. Others become carefully curated gift boxes, ready to use or to give.
No programme. No pressure. Just a place to begin and to come back to.
Simple pages. Gentle guidance. Space to think.
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Why the name

Mind is what you are carrying right now: thoughts, feelings, memories, questions.

Becoming is the quiet process of shaping a life that feels more true. It lives in small choices, in how you spend your time, what you hold on to, what you let go of, and how you speak to yourself along the way.

It is not about becoming a different person. It is about growing more into who you already are.

Mind and Becoming lives in the space between those two things: what you notice inside and what you gently change in everyday life.

You do not need to be ready. You just need one page.

About Daniela

My name is Daniela.

For eighteen years I worked in leadership and compliance roles across the UK and Europe. I was good at it and I genuinely loved it, the people, the complexity, the responsibility. Along the way, a manager I respected suggested I train formally as a coach. I did, and something shifted. I discovered I was just as interested in how people think and grow as I was in how organisations work.

I began working with women, helping them get promoted, find their confidence, navigate moments of change. Then the pandemic arrived, and coaching became something deeper. I decided I needed to understand human behaviour more seriously. I left my corporate role, moved to Italy, and in 2025 graduated in Psychology from the University of Essex with a First Class degree.

I started writing. I wanted to write about beginning again, about the moment when something in you shifts and you realise it is time to move in a new direction. That theme has been with me through every change I have made.

Mind and Becoming grew from that writing, and from a simple creative ambition: to build something bigger than a coaching practice. Books, guides, and writing tools that help someone begin. Not a programme. Not a method. Just a well-designed place to start.

A Date with a Notebook is that place.

There is more to come. But this is where we begin.

  • What our tools are for

    Our tools are designed to:

    Give your thoughts a safe place, without pressure

    Make writing simple, even if it is only a few lines or a single page

    Turn writing into a personal space that can exist within everyday life

  • What we offer

    Original editions
    Guided books and writing tools, written and published in-house. Each one designed to help you begin, even on the days when you are not sure you have anything to say.

    Guided writing sets and gift boxes
    Built around our own editions and packed with care in Italy. Made to be given, or kept entirely for yourself.

    Journals and planners
    Structured enough to guide, open enough to make your own.

    Essential stationery
    Chosen for quietness. Nothing unnecessary.

Mind and Becoming. A place for the woman finding her way back to herself.